Shot by our very own art director Ali Ziegler, starring the hands and consummate baking skills of the book's author (and Weldon Owen executive editor) Kim Laidlaw, edited and mixed by yours truly, and codirected by the three of us ("Sorta like Joel and Ethan Coen plus one," I kept pointing out, over and over, with diminishing laughter returns), this was as collaborative and entertaining a trailer MORE...